Content Planning

Prepare to reach your target audience

There are a number of steps that need to be taken in planning, creating, and delivering high-quality content to attract and convert your target audiences.

Content audit, competitor analysis, target market, key messages, brand voice and style, content types, search engine optimization, key words, analytics, editorial calendar, content lifecycle. If this is word salad to you, no worries. It’s what I do. 

The objective of a good content strategy is to discover the best way to present information so it’s of value to your audience and makes them want to come back for more. And sing your praises for solving their problems and enriching their lives and all the other motherhood statements you can think of.

Customer Centric

And while content strategy is aligned with your business goals, its primary focus is on the customer. Just as a sidekick’s primary focus is on her hero. The goal is to engage your audience with content that connects, moving them along the path from awareness to consideration, to conversion and the decision to buy your product or services. How can you help them get from where they are to where they want to be?

Every hero needs a plan

So we start at the beginning to create a heroic plan. First, we need to determine the who, what, why, where, when and how. What we know: you have a story to tell. How are you going to tell it? Who do you want to hear it? Why should they listen? How do they access their information…where and when are you going to tell it? What are the problems your product or service will solve? Once we answer these questions, we’re well on the way to creating a memorable brand experience. Ready to start the conversation? Let’s talk.

Jane worked with me at Travel Alberta. Her passion for creating and sharing outstanding content was so valuable to our team. Jane takes great pride in her work – and she should! She is an excellent editor and project manager. I appreciated her ability to oversee important projects, keep me informed and deliver stellar results.”
Nancy Smith
Social Media and Digital Marketing Leader, City of Calgary