Usher Ink

Content planning • storytelling • editing

Limitless Possibilities

Everybody loves a hero…

There’s a hero in every story – including your own. And every hero needs a sidekick. Someone to stick by you. Someone to lighten the load when you’re on the right path but can’t quite see the write way forward (pun intended).

Someone whose distinctive writing, editing, and content management skills complement your own. With a proven, low-stress process to deliver your content needs on-time and on-budget, from planning to polishing to publishing.

Are you a…

small business, especially in tourism and travel – or even a big tourism operation like a DMO?
nonprofit, not-for-profit or charitable organization?
website owner with an existing site that needs a content upgrade or a new site that needs great content from scratch?

I’m here to help you create compelling content—copywriting that informs, persuades, and converts, elevating you to hero status.

Let’s Get Started

Wanna be a content hero?

You need a loyal sidekick!

Content Planning

Creating content is more than just throwing words out there and seeing what sticks. Need help with a strategy for the “who, what, why, where and how” of content creation? I have a plan for that!

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Storytelling

All your clients/prospects/audiences have their own hero’s journey. A great sidekick spends a lot of time listening and then deciding how best to tell their stories. There’s a wrong way and a write way with copywriting.

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Editing

Rule of thumb: you should never edit your own stuff. Oh sure, you should review and revise, but then turn it over to your editor sidekick to polish to perfection.

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Happy CLIENTS

What other heroes are saying:

Jane is passionate about the written word, and it shows in her work. Her writing is considered and creative, her style is versatile, and she’s an editor extraordinaire. She thoroughly researches her subject before she ever picks up a pen, checks facts, pays attention to details, and delivers consistently accurate and high-quality work. I can also vouch for her amazing pickled beets!

Jacqueline Cox

Director, Marketing Strategy and Development, Southern Alberta Institute of Technology

Jane is a delightful, witty, and intelligent woman, which makes having her as an editor a joy-filled and educational experience. From the larger developmental pieces such as structure and message to the fine-tuning work of word choice and grammar, Jane stays engaged and thoughtful.

Keri Mangis

Author, Embodying Soul, A Return to Wholeness

I have had the privilege of working with Jane over the past 20 years. Not only is she a wildly talented writer, both technically and creatively, Jane is also very passionate about the projects she chooses to work on. I always appreciate Jane’s approach to her work – she works efficiently to keep costs manageable and has never once missed a deadline in all the years we worked together. She is a diamond-in-the-rough.

Nadine Maillot

Senior Manager, Donor and Community Engagement

Don’t Wait

Ready to get on the write track?
I’ve got a plan for that.

Here It Is!